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Go Clean Label Program

We only offer products that use PREMIUM natural ingredients in their products. These product lines have strict standards on ingredients and the care about the long-term well-being of pets. Our manufacturers never use unnecessary ingredients such as artificial fragrances, flavorings, colors, sweeteners, or preservatives. Ello Pet Supply prohibits these ingredients in their products.

This guides us every day in choosing what to put in our warehouse so you can feel confident about what you put in your dog and cat's mouth and on their body. Below is the list of ingredients that we find unacceptable in pet treats and supplements.

GO CLEAN LABEL PROGRAM

Prohibited Ingredients:

A

  • acesulfame-K (acesulfame potassium)
  • acetylated esters of mono- and diglycerides
  • alcohol
  • ammonium chloride
  • artificial colors
  • artificial flavors
  • artificial preservatives
  • artificial sweeteners
  • aspartame
  • avocado
  • azodicarbonamide

B

  • benzoates in food
  • benzoyl peroxide
  • BHA (butylated hydroxyanisole)
  • BHT (butylated hydroxytoluene)
  • bleached flour
  • bromated flour
  • brominated vegetable oil (BVO)

C

  • caffeine
  • calcium bromate
  • calcium disodium EDTA
  • calcium peroxide
  • calcium propionate
  • calcium saccharin
  • calcium sorbate
  • calcium stearoyl-2-lactylate
  • caprocaprylobehenin
  • carmine
  • certified colors
  • cherry
  • chocolate
  • currants
  • cyclamates
  • cysteine (l-cysteine), as an additive for bread products

D

  • DATEM (Diacetyl tartaric and fatty acid esters of mono and diglycerides)
  • dimethylpolysiloxane
  • dioctyl sodium sulfosuccinate (DSS)
  • disodium calcium EDTA
  • disodium dihydrogen EDTA
  • disodium guanylate
  • disodium inosinate

E

  • EDTA
  • ethyl vanillin
  • ethylene oxide
  • ethoxyquin

F

  • FD & C colors

G

  • GMP (disodium guanylate)
  • grapes

H

  • hexa-, hepta- and octa-esters of sucrose
  • high fructose corn syrup
  • hops
  • hydrogenated fats

I

  • IMP (disodium inosinate)

L

  • lactylated esters of mono- and diglycerides
  • lead soldered cans

M

  • macadamia nuts
  • methyl silicon
  • methylparaben
  • microparticularized whey protein derived fat substitute
  • monosodium glutamate (MSG)

N

  • natamycin

P

  • partially hydrogenated oil
  • polydextrose
  • potassium benzoate
  • potassium bromate
  • potassium sorbate
  • propionates
  • propyl gallate
  • propylparaben

  • raisins

S

  • saccharin
  • sodium aluminum sulfate
  • sodium benzoate
  • sodium diacetate
  • sodium glutamate
  • sodium nitrate/nitrite
  • sodium propionate
  • sodium stearoyl-2-lactylate
  • solvent extracted oils, as standalone single-ingredient oils (except grapeseed oil).
  • sorbic acid
  • star fruit
  • sucralose
  • sucroglycerides
  • sucrose polyester
  • sulfites (except in wines, meads and ciders)
  • synthetic nitrates/nitrites

T

  • TBHQ (tertiary butylhydroquinone)
  • tetrasodium EDTA

V

  • vanillin, when not naturally derived

X 

  • xylitol

Z

  • zinc oxide (topical)

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